Good marketing starts with a clear definition of your target market. In fact, any good marketing text will tell you that it is crucial to identify your target market if you want to be successful in business. You must know who your target is so that you can craft the best marketing message to convey […]
Did you know that a tiny part of the brain called the hypothalamus helps regulate things like thirst, hunger, parental behaviour, pain and pleasure? It’s true and the hypothalamus likes validation, it registers pleasure in helping others and being rewarded for helping others. In fact it’s the place for us to recognise we need to […]
As business owners we constantly need to be innovative in our approach to networking, referrals and relationships. Heraclitus, the Greek Philosopher is credited with being one of the earliest creative thinkers. Little is known about his early life and education, however he is regarded as self-taught, he was also known as the weeping philosopher. He […]